James Eicher.

At last, the powerful tools of Neurolinguistic Programming (NLP) are available in a format for managers, trainers, and human resource professionals! James Eicher's Making The Message Clear provides a comprehensive introduction to the exciting and innovative field of NLP. Drawing on over a dozen years of corporate training experience, the author demonstrates how NLP and other recent discoveries in the cognitive sciences can empower managers and organizations to meet today's critical business challenges.

"A clear account of how to utilize the powerful tools of Neurolinguistic Programming (NLP) for developing more effective management. Making The Message Clear is must reading for those pursuing better management and productivity!"

Dr. Paul Hersey
Co-developer of Situational Leadership®
Author of The Situational Leader and Situational Selling

"For anyone who wants to untangle the communication problems which often sabotage corporate productivity and growth, read this book!"

Dr. Robert Lorber
Co-author of Putting The One Minute Manager To Work
and One Page Management

"Making The Message Clear is a brilliant and insightful account of what makes management go wrong and what you can do to make it go right. It lays out in plain English the 'how to's' every manager needs to achieve better performance and profitability. I enthusiastically recommend this book to anyone interested in improving their professional and personal lives."

Dr. John Grinder
Co-developer of Neurolinguistic Programming (NLP)
Co-author of Frogs Into Princes and Precision

JAMES EICHER is the creator of Cognitive Management™, a theory of management which applies research from the cognitive sciences to organization and management behavior. He was one of John Grinder and Richard Bandler's original "whiz kids" who assisted with the development and implementation of early NLP.


Publication: 1993
Pages: 124
Format: 14 x 21.5 cm
Reliure: collée, couverture souple